The largest European D&D experience to date will celebrate the EU community and introduce newcomers to the roleplaying game with celebrities playing live on stage.

Dungeons & Dragons, in partnership with Europe’s largest comics festival, Lucca Comics & Games, is proud to announce Devil Deals—an infernal D&D challenge that will allow fans to interact with the story and characters behind Baldur’s Gate: Descent into Avernus. Devil Deals is part of a full program of D&D activities at Lucca Comics & Games including livestreamed celebrity games and panels with talent from the U.S. and Europe, a huge D&D Epic for fans to roll dice together, and tons of merchandise available between October 30-November 3 in Lucca, Italy.

“Dungeons & Dragons is a global phenomenon and we’re super excited to bring the full storytelling experience of our game to fans at Lucca Comics & Games for the first time,” said Nathan Stewart, Vice President leading the D&D Franchise at Wizards of the Coast. “We want fans from all over the world to jump into D&D, and interacting with the community at Lucca is a big step in making that happen!”

Taking place November 1-3, Devil Deals is a massive interactive quest involving thousands of participants racing around the medieval city of Lucca, finding clues and confronting a devil in a real dungeon below the city. The reward for completing such an epic quest can include exclusive D&D merchandise from Wizards of the Coast and partners like WizKids, as well as the chance to meet and greet with D&D luminaires. A limited number of adventuring parties can complete the quest each day, so jump into the fray as soon as you can! Fans can register in advance here (more details, below).

Livestream Games

On stage at Lucca, D&D luminaries Joe Manganiello, Mark Hulmes, and Kim Richards will be playing Dungeons & Dragons live in front of Italian fans for the first time. D&D fans all over the world can tune in to watch the livestream of these games on and participate in driving donations to the D&D Extra Life charity effort to benefit the Children’s Miracle Network Hospitals. More information can be found at D&D Extra Life.

View the Schedule!

D&D Epic

On top of all that, the largest D&D Epic ever organized in Europe will take place on November 1 inside a real-life medieval dungeon in the city of Lucca. 180 players will join 30 Dungeon Masters for the biggest simultaneous game of D&D the continent has ever seen.

Sign up now for the D&D Epic!

Devil Deals

From Baldur’s Gate to Avernus, the devils are always ready to make a deal to try and corrupt mortals bit by bit. If you're brave enough to sign your name to a devil's contract, the rarest treasures of treasures are up for grabs. But at what cost? Brave the diabolical and unpredictable challenges and you may be rewarded handsomely, maybe even coming face to face with an archdevil yourself.

Are you ready to live up to your end of the bargain?


Devil Deals has limited availability and players must register to participate:

Sign up now for Devil Deals!

Pre-registered participants will receive priority access to activation at Lucca Comics & Games 2019. Please select your participation date on the registration page. On-site registration will only be available should there be availability. Activation access is not guaranteed and event organizers reserve the right to make final decisions regarding rules and results of the challenges.


Activation runs November 1-3. Limited official Dungeons & Dragons swag will be gifted throughout the quest challenges for all players, with a very special surprise exclusive to Lucca Comics & Games 2019. The first 150 grand prize winners (50 winners each day) will receive a gift bundle with limited edition merchandise as well as a once-in-a-lifetime meet and greet opportunity. Quest prizes available on a first come, first served basis only and while quantities last.

On site registration is open from 10:00 AM to 3:00 PM. Please note that sectors of the activation have different operating hours.

Mark A: 10:00 AM - 3:00 PM
Mark B: 10:00 AM - 3:00 PM
Mark C: 11:00 AM- 4:00 PM
Mark D: 11:00 AM- 4:00 PM
Mark E: 11:30 AM - 5:00 PM
Mark F: 4:00 PM- 7:00 PM

For more information about D&D activities at Lucca Comics & Games, visit the festival's official page.

*Please be advised that while registering for this event, you are sending personal information to Great LLC for purposes of managing event registration.

Lucca Comics & Games

D&D Epic Registration

Devil Deals Registration

Livestream Schedule

D&D Extra Life