Greg and Shelly start the show getting you all the info you need regarding the new D&D Essentials Kit! And by the way, just how long has Shelly Mazzanoble been working at WoTC? Greg gets to the bottom of it. In Lore You Should Know, Chris Perkins goes into great detail on the upper planes. Our guests this week are two big time leaders in business, marketing, and public speaking. They also happen to be huge D&D fans. Ian Lurie, CEO and Founder of Portent join us in studio along with Rand Fishkin, founder of SparkToro. You can read Rand's popular article (referenced in this podcast) entitled, "Pushing Back Against Shame and Failure (plus a story about D&D)" here.

Podcast/Notes

Here’s a guide to when each segment on the podcast begins:

00:00: Intro with Greg Tito and Shelly Mazzanoble

17:56: Lore You Should Know with Chris Perkins

51:38: Interview with Ian Lurie & Rand Fishkin

1:43:43: Outro with Greg Tito and Shelly Mazzanoble


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About the Guest:

Ian Lurie

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. He's also been a D&D player and DM since 1978, having collected more than 500 million GP and distributed millions of XP. Follow him on Twitter at @portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

Rand Fishkin

Rand Fishkin is the founder of SparkToro and was previously cofounder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.

Your Podcast Hosts

Greg Tito

Greg Tito has had weird and long career as an Off Broadway stage manager, a playwright, a theater carpenter, a secretary, an RPG designer, a games journalist, and now a PR/Marketing person. He has loved Dungeons & Dragons ever since 1985 when he found an old copy of the AD&D Dungeon Master’s Guide on his brother’s bookshelf and he honed that love of fantasy storytelling in the dark streets of Sasserine by way of the Upper West Side gaming group he joined in 2004. He moved his family (wife + two young kids) to Seattle in 2015 to work on D&D and he’s never looked back.

Shelly Mazzanoble

Shelly Mazzanoble will always play a magic-user. There. She said it. Enough pretending to want to break out of her comfort zone. She’s a magic-user. She’s also the brand lead for Avalon Hill and loves talking about that one time she played Diplomacy and SOMEONE (okay, it was Ben Petrisor) stabbed her in the back and took over her beloved Russia. If you enjoy tales of sorcery, board game upheavals, and reasons her 3 year-old is crying (HINT: She tried to make him eat a Nutella crepe), find Shelly on Twitter and Facebook.